Title: Podcast: "Telling Stories In Print, Online and Onscreen: Walden Media and Family Audiences"

" News."

" Vista see and ask them William podcasting produce -- compared to distance program and I'm nineteen. For more information about compared media studies are on the corporate experience. Visit us online and she amass dynamite team that you."

" So it's my pleasure to welcome you -- your second -- events. The spring 2009. Season. For those listening at -- Henry Jenkins I think during the -- nurse -- Ryan. Mark speaker. Today as he ran the test out through I've got through. Our mutual involvement in the media literacy world that you nationalization. He's a vice president of education and professional development. And Walden Media. Walden Media which is based here and here -- Boston is the first is the -- production company that produced adaptations of bridge from -- be -- Charlotte's web chronicles of Narnia. Because of Winn-Dixie holes. I'm in 2008 Prince Caspian and journey to the center of the earth. Bam slam -- Vanessa Hughes Hudgens will open in July 2009. And Ramona based on the Beverly Cleary book is gonna open in spring of 2010. He intestine holds his -- educational degrees. From Harvard Graduate School of Education. He is the author of two books on the -- community of -- Chester county. Pennsylvania and the co editor with Robert Coles of two literary anthologies. Growing up poor -- from Madison both published by the new. The new press. It's been an associate visiting professor at Dartmouth where he headed the elementary teacher education program. And taught courses and education through the arts and athletics. So -- I'm delighted to have him speak -- today about some of the work that -- is doing in terms of connecting media literacy. I think."

" I'll put this up at the end. And I just wanna have you take a look at the mission statement right now. And on this will be sort of like a test at the end of this you can see whether. What I've talked about. Alliance with this our mission is to provide families I'm reading because we have people at home right. -- our mission is to provide families with programming that inspires engages. Enlightened and entertained we believe -- entertainment is inherently educational. And can capture our audience's imagination. Rekindle curiosity. And demonstrate the rewards of knowledge and virtue. So I wanna talk about telling stories. And I am thrilled to be here and I want to just give you a little bit of my background 'cause sometimes. When I talk to teachers ask me how to get your time. And -- I was born and raised in Ohio. And I am of an age. And that's important because. Ohio at one time led the nation in the number of drive in movie theaters had. And I grew up with driving movie theaters and this is my father's nineteen -- 67. -- country squire station wagon. I come from an Italian Catholic family and on Saturdays during this summer time. My father and mother what -- both. My four Brothers and I in the country squire. And I'm we would lie and because at that time if you're under twelve it's -- free so -- three in my Brothers and what we would lie and get -- we put the blankets up like this. And we would go. To the drive in movie theater. And the drive in movie theater which is pretty much gone now. He's a very interesting phenomenon with respect to family movies because now this is from an old newspaper but. In driving movies the first movie usually was for kids. Like Walt Disney's move pilot. And in the next movie was for adults only and that would be something like where the boys are that spicy movie. You know you can see appear but so what would happen is you go to the drive in movie with your family and then after the first movie our parents what I say okay you guys time for bad. I mean god thank. So -- we always got up on the top of that I'm. Country squire -- on the luggage rack and my older brother and I would sit up there with I'm sleeping bags. And we would watch and we get there was I think they're seen those big clunky speakers we put another we're not there. And we'd watch and as a kid. How to stop the adult movies were all more interesting and hit movies. And I'm. Here a couple of drive in movie theaters still in operation. But the point being. That people went to the movies is Felix. People participated in the media museum. And I have disappear because. I went from. Well I began my career teaching elementary school and one of the most hilarious and terrifying moments in my own crew was. Bringing a group of third graders to sea creature from the black lagoon in 3-D. Now we had trapped I showed them pictures of the creature that. There's a big zipper down the backs of -- if this gets too scary can remember and actually a nice trivia thing is that. The guy who played the creature from the black lagoon was the screenwriter on the TV series flipper. -- But I do so after weeks and weeks of preparation we went to revival movie theater and in Denver the opt in movie theater which is still there. And I'm. The first time you see the creature he comes out because. What in his in his hands come right out into. The theater well after weeks of preparation the whole theaters if somebody blew a whistle they got up and they ran out the backdoor and we spent the next fifteen minutes brokering whether. They were in it so what we eat what we got because they want to see the movie. But -- they also -- each other's lap and that way. They threw it so. I say that also because I'm gonna come back to this. IPhone very early on in my own career teaching elementary school with then what were called dyslexic boys."

" That movie's. If you if you read a book and you watched a movie or you watched a movie in and read a book around retention interest etc. etc."

" You are a lot UN they were a lot better off. Because some kids need to see it some kids need to hear some kids need to read it and I'll talk more about that. It. Right. Everything is changing and gonna talk about that in a minute but let me just give you -- quick overview by way of what people in my office caucuses are real. What we can do."

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" The bill. Or are you. March 2. Great for them. It's okay. -- Yeah."

" There's nothing could be his classroom and it. -- On this experience we're now talking. Over 8600. Students and teachers across four times. -- thirteen. --"

" Sure it's split. In the world complete unit where over. Here. It's. What we're used twins -- we drive. Concert tour is it. It was. And Jeff -- Yeah. Yeah. Your school. 2%. -- India."

" It's nothing like previews. Anyway. Everything is changing and I'd like to talk a little bit about what it means to be making. Family friendly films. -- This inside yours truly in Washington DC I'm for I'm. -- inauguration we participated in something called the children's inaugural ball. And you can see I have -- and with me here. The way we create the way we consume the way we learn about it the way it's paid for everything is changing right now. People going to libraries are now checking out film and video it's half of what people are going to libraries for. These are old statistics but again. We are a nation of watchers. -- other statistics showing that the average travel spent fifteen years in front of the screen."

" Now this is the way it's done in this is changing. I'm this is this is the -- movies typically sold up until recently."

" I'm with on video on demand is TETRA Tech truck. There's lots of talk but that's the end of TV ads. Word of mouth. He's now what drives the industry this is again not new. -- we can't get the Internet hook up in here -- I would show you on Saturday Night Live did a really wonderful thing for The Chronicles of Narnia The Lion, the Witch and the Wardrobe. By way of of -- a little video that it did called on lazy Sunday which was sent every where my mother has it. I'm and that kind of viral marketing and word of mouth and again. Here with Henry say you know about what people had an emotional connection to a peace and feel like they own it they can consume it. And putting -- except for a but that's an act of consumption to pass that on. Now. We've got some really interesting data. About. Where people are hearing about now on our films. Because we tend to do adaptations. A children's literature -- there is a built in fan base if you will I'm around a number of these books on -- to terror if you being one. So I'm. In the opening weekend again you can read that about two thirds of who went where families. Meaning -- families. My dad kits. And children for this with the primary decision makers said we read that book in school. We know that -- we should go well. Right and and then this piece which is really. If if we have a secret sauce. It's that. We talk directly to teachers and librarians. Again because we do to film adaptations and I'll talk about that I'm more specifically you know in a little while but I'm. By way -- for example when we did. -- out two years ago I'm Jordan Kerner was the producer. We spent about half a year. I'm pre screening the movie four on state. School library groups. For example in North Carolina I'm just before the screening. And like drinking up to me she says this is one of those books that should never have been made into a movie. And so I said well. Take what he watched the movie that's why this is that's why you can come here for free C which I think if you hated it tell everybody you know get out of that. So I'm after we show the movie. I am I looked for this particular library and I couldn't find her anywhere that you probably sculpt out when the side exits you know because. People don't like to deliver bad news puts them on the spot."

" So we went under the third row. Who sits just library sobbing I mean like you know -- to --"

" Kind of subbing in and she said to me. -- forgotten what a what a powerful. Story Charlotte's -- it is. And I can tell -- the last half hour that film is right out of the book. Like this -- talk about what that means no little. We get a little film called amazing grace. Which is about William over force. Most people don't know no people known now. And it will force was involved in the abolition of the slave trade in Great Britain."

" And -- We did I mean."

" We did. Grass roots marketing I carried a copy of the movie in my knapsack we -- like which -- to anybody ahead of the release I mean you need it we would. We were everywhere with the felt we did educators guides. We we sold it literally by the seat of our pants. And it did really well."

" Again here this is just a little on awareness survey. It's before movie after movie people now now and a couple of states have talked about adopting within their I'm."

" Social -- social studies standards statewide that there be. Around studies -- of the civil war or slavery that you really -- have to go back to the beginning so a couple of states are adopting an ending that you."

" Have to also knows something about who William reforms wise."

" I'm will force -- put -- because what -- force actually founded the on the royal Society for the Prevention of Cruelty to Animals. Which is to any -- PB CA. All right I'll just say this very quickly. This is nothing new but I'm. We are my mother always used to say wince when when one of us five sons relate -- say you're the Last of the Mohicans and I'm. We are the last in realizing number three in particular that. We like this without -- with you what what part of lot of money more everything. And we are just beginning to realize. That like that sign if you know the movie it's a wonderful life. After -- After George Bailey's father dies there's a shot where they show a picture of mr. billion under hymns of plaque that says the only things you can take with you -- the things you give away. And we're beginning to realize that -- that the more we give away I cannot talk about that in. This. Not gonna read out loud just -- you know that we're here. There is really nothing worse than being kicked in the paradigm and that's what's happening Hollywood right now. Now like if you saw if you saw the bankers testifying yesterday was not fabulous. Is seen those files just twist collapse happening it to That's Hollywood -- in its own way just."

" Being asked to be accountable. And to think about change. All right."

" I'm. Gonna shift now into this family film piece in this adaptation -- NEA dot gov if you wanna have your hair stand up you might wanna read. The NEA's 2004 report reading -- and the 2007. Update call to readers not to read. Which basically says that we -- reading of less than ever before. And as -- teach undergraduates. The most stunning. But once the most likely group of people to be reading literature today they're the least likely. We talked about this last bottom one minutes ago. Less than half the adult American populations not reading literature. This only slightly more than 13 of adult American males not read literature I like to relieve Rangel I'm. Language arts teachers in reading teachers by saying I have a secret hearing -- to seek a -- that. Some of this has to do with the way reading is taught in elementary school for boys. Because by the time some boys learn to read its concession of sanitizing process while they want to. -- look at. These -- I kind of he's on purpose these are really old statistics by way of you. You picture answer MIT and who even has an -- anymore but."

" The point being this was ten years ago so you can look at how this has changed since then."

" Around. Participation in electronic root root root."

" On media."

" And a decline in reading literature."

" So here's the punch line. So what is this just some esoteric argument -- who nobody's reading war and peace anymore well actually literary reading correlates with a number of measures. That are thought to be very positive winning communities. People that read literature are more inclined to perform sponsored charity work against and yet you report. As an art museums arts events and speaking of the last election to a fair. And you vote regularly. And to know what the hell they're talking about. So. The accelerating declines in literacy. Are a matter of grave importance to teachers because that the current racist meaning. Within fifty years. Reading literature as a leisure activity will have vanished from this country."

" It is literally pushed for a culture to have people who create undercurrent. Where the slowest time."

" Right so here's the big pitch so after all that you know here's electronic media is satan itself. We cannot and we say well we're gonna talk about enhancing literacy by way of electronic media. And sometimes people think we're crazy."

" This is a nice little 22 other top fifty movies of all timer based on books graphic novels short stories. These are a couple a number of com. Movie adaptations that we did and this just shows you. I'm. What's very exciting for teachers is that before during and after the release of the film and I -- have to say now that I'm we have. For most of our films but the -- open brand is attached to it. That before during and after the release of the film book sales spike. Priest to -- this year which was published in the late seventies one Newberry award -- I think 77 or seven Yi has kind of gone like this. It's taught in school all the sudden. Word of the movie and it goes like this. And so too with all these each in their own way and I just put that up their very quickly. So what does that mean well it means that."

" Now again I'm gonna use the -- to people is also a euphemism for good or RD or whatever I'm."

" The release of the film adaptation offers yet the larger culture. To revisit. A work and restates literary merit. When the film Capote came out just before -- he saw that. I think that was vintage DH. In publishing has changed since then that that -- they published it was either a 150 your 300000. And paperback copies of in cold blood which sold in three weeks after the movie opened."

" In Capote isn't even really in coal black. So I'm."

" An adaptation can introduce a whole new generation of readers to one of these literary works priest to terror Bethea in today's world is an oldie."

" My lord it was published in 1978. Okay. And."

" This is always set -- interest to me invites exploration of what works significance in the world today across ages and sensibilities. Charlotte's web came out. At Christmas time and -- to -- if you came out the following February and we had gone on in this country at that time was there's you probably remember."

" There were shootings in Colorado and a one room schoolhouse and then."

" I'm Amish children were murdered nickel mines Pennsylvania. So the question the first ball so that's the end of schools being safe place I mean that's that's over ice it's over. And what does that mean well so. I am I spent that -- talking about both of those books rich and Charlotte's web because both of those books explore the meaning. Of a safe place for children. -- we just create their opening world they say there has to be a place just for us and sadly school for them is not the safe place if you know that book. And in Charlotte's web here's a test okay in nineteen man with the opening line of Charlotte's web. I can't I can't going concern."

" Are you can't -- night. This is thick. Thick and with pop up going with that acts. Speaking of safety. And and and she asked that question because she knows him well where he's gotten the ax UC."

" So sadly there's this moment in the culture after just this awful stuff going line and these two films. And these two films. Do what Lewis talked about. The roll fantasy being which is very in right now cannot talk about that so anyway. When -- is coming out it's but a lot of teachers do is they say okay we're gonna read the book and then we're gonna see a movie and generally tell comes out on dvd. So we've got a whole campaign with the Narnia series called read it before you see it. Which teachers really like librarians really like."

" All right so. One of the things that happened with language in the work overseas -- voice in particular sidled into their -- some basic. Giving our books I get CS Lewis -- Well guess what there's six more right. So I'm. There's a kind of cultural moment that happens around the release of -- of the film and after the release of the film it's great to talk about books and movies is two different kinds of taxes or that are on."

" Written text and visual text that's really interesting for kids. To talk about. -- There's all kinds of measures that talk about. What happens when you use books and movies together judiciously. And the most important one is this Frazier here -- a lot life. Lifelong readers of literature. I'm I'll spare you this this is a tyrant that I give to teachers. -- I ask whining. Why do kids have to be reading on or above grade level why -- the sixth grader be reading your mind she. What can a senior in high school in honors English class and why can't they read Prince Caspian or whatever. This thing coming down the pike I don't know if you know what blacks -- are stay tuned."

" in the final days."

" The wave reading is taught the world the -- reading can be taught doesn't necessarily make lifelong readers. Here's a little study. The talked about. I'm gonna include it well lifelong readers. What do we do well first of all we have access to books."

" Which in the land of No Child Left Behind recall -- account -- that's a big deal. Second ball they make their own choices about what to read they don't have some teacher ramming a summer reading list down their throats at the end of the summer. They make their own choices about what they winery. And there are encouraged to read above."

" And below grade level as well as again and is in all of sports in quotation marks."

" And speaking of movies. They re read their favorite books read multiple ports. Are really good book."

" I will tell you here's a study for you you will not find one public school in America where kids re read a book. Where you read frog and toad and great to and then re read it in the eleventh great."

" It does not happen."

" So I'm just putting this up there this is -- for profit company. It's like PS ET everybody thinks SE -- like -- plan administration this is for profit -- So this is a is a framework."

" For teachers. Supposedly."

" Elect -- measure -- book that Canada anyways so what happens now is. Books and libraries in schools are beginning to be shall not by way of the Dewey decimal system tonight that went by their -- score. And in some schools you can't read. Charlotte's web."

" If if you're one thing and -- south courses -- something else. Should get some teachers in here talk about what this means for the."

" So there's Charlotte Charlotte's web. -- war."

" So. I -- that national conference the national conference of teachers national council of teachers of English."

" And when the movie comes out we're giving away. We work with the publisher we gave -- X number of copies of Charlotte's web."

" So a teacher beginning teacher comes up to us. He asks me. What grade level is this book appropriate for."

" Don't laugh."

" What a question."

" I know for group when the movie came out a group of senior citizens on the South Shore. In their monthly book club they were reading Charlotte's web can you can and -- the richness of that conversation. She was a true friend and good writer."

" The book explores. Loyalty."

" So this question."

" Frightens me."

" It makes me furious. We did a little thing. I asked -- if you will -- publicity stunt."

" Real viral marketing."

" If you will. We sent to kids."

" On a 7000 dollar budget. It's always had for the website at our website at I can't be many times when it. -- we -- We -- break the Guinness book of world records."

" You know who held the record before we get Chris we did break it. This group of school kids in England reading that wonderful home memorialized on the rocky and bullwinkle show -- US. Number number."

" The thought of -- 120 anyway so I am so we should look. I -- help us break the world reading record and there's like Guinness is very strict there's the number of words it has to be the past it has to be. So on we rented Charlotte's web and we said let's. Let's have them read the passage."

" From Charlotte's web where Charlotte and Wilbur are introduced to one another for the first time."

" Because among other reasons the scene from the movie comes just -- right out of the book it's. It was transposed. It like shall -- I'm revenue each. In elementary school. We should -- everything on sixteen millimeter."

" And every now and then you'd see that the film break or there'd be like this big blob in the middle of -- screen because it's the the film was melting."

" So that was the point where you stood up until the janitor came to fix the projector using every song union at this little item in. All right so here is."

" And you'll see look at the format that this is in -- we did. We did and."

" Pretty intense faith outreach for Charlotte's web and I'll talk about that as a component of the Stanley friendly movie stuff. So. --"

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" That's the -- kids. -- Increasingly out just an anecdote about faith audiences."

" And just ahead of the movie's release we had some people come. And an interview -- neat about it."

" What we do and we were talking about Charlotte's web. And the interviewer referred to Charlotte's web as I am rather dismissive -- secular material. So I turn him and I said what you say that -- again only like hockey into a garbage can before you say it I just go. It's secular material."

" Because. As I pointed out and I -- to show you now. --"

" This scene and EB white uses the word miracle. For what happens."

" I had. Okay."

" So yeah."

" And as -- reminded. My interviewer. Said to him. After they see -- weapons as some people where is mr. -- go because he goes in the book and goes in the movie which is to go. He goes and talent and he goes and speaks to the minister. He says this is some miracle. In the biblical sense."

" So here we have over 500000. Kids teachers and what that. Helping us successfully break a world reading record. This is from the International Reading Association basically it says if you think that. Everything begins and ends with the word in -- what have you missed the boat. Students must now be able to decode information from all types of media. So can come back to Charlotte's web and it's a trivia question who said this to. An -- literary person may be defined as one who reads books only ones there's hope for someone who has never read Shakespeare's sonnet. But what can you do with someone who said they have read it. And then thinks that settles the matter."

" And I'm speaking now my frame of reference is Charlotte's web. With a really good book one can read it as a child in one way and then re read in middle life and get something very different out of it. And that to my mind is one of the best tests. And again we tend to have come we got some data that says. That entire families go to our movies is just the kids or ma'am."

" And here's a book that came out with it was -- right after the movie was released. On this to be great. -- initial search of course to. -- there's so much rich material on EB white drove Garth Williams insane."

" With sending him pictures -- ripped out of textbooks about what's Charlotte should look like and there's nothing is EB white -- figured what we today call CGI animation sixty years ago. He said well if you look he was -- opposed to being made into movies as well you have to have a kind of new animation."

" And he really wrote -- notes about what that is and sixty years later we're finally able to do what you -- light pre fake."

" So we've just moved as a company into book publishing into children's literature."

" Because. I'm well and so the first book we did was I -- a book about Jim Thorpe. Which is floating around it right now you might see. I'm an HBO special and Jim Thorpe wider story."

" What a story about American education this is the Carlisle. Indian School in Carlisle Pennsylvania. Here are the students. Here's a movie. Look what I can tell you by putting as we can talk for the rest of the afternoon about this picture. Like Isidore Duncan said I can tell you what I meant I would need to pants."

" This is in music class Kenyan man. I'd like to tease kids we did a movie called holes."

" And Lewis -- who wrote the book. Wrote the screenplay."

" And I would say to teachers and kids whose character in the movie that doesn't appear in the book -- you make that can sustain guy wrote this whole thing that. So this isn't what I thought the puck from rockets the rockets are taxed. Whoa whoa so. This sort of breaks that Freeman says wolf."

" How we do this. This is disgusting. And we use this. I wanted to find the most disgusting. Cross cut. You'll -- because we did a really wonderful adaptation. Of a book called -- eat fried worms. Now here's all the sign you know -- Harry Potter. The book for reluctant they're great bush who just would not agree with Saudi fried worms this disgusting these these kids -- date. He's they'd be dare him to -- a warm day for fifteen days because he wants to get fifty bucks. To buy a bicycle. On Iraq loss on Thomas -- the book so you have to have you like but. You have to just wanna throw up when you see him finally network. And again. When the book came out when the movie head of the move seeking out we found teachers all over the place and pop back up on the New York Times best -- people said. Kids are rediscovering how to eat fried worms which is great. In my mind and in in this vampire sort of world we're living in. Here's maybe that's an -- from vampire anyway so there's -- fried worms. Which it. We published a book called the white ran off. And most recently published a book called savvy which we found out a couple weeks ago when a -- very -- award. So we're really thrilled about that and -- has gone. From our publishing arm straight into development and that's kind of that's one of the points of now working with in children's literature that you can bypass this sort of arcane system. Of having Bob books become movies. Art teachers tend to avoid movies. I'm teachers go to the movies about four times a year and junior high kids are watching anywhere like 68 videos at home. A week. -- teachers. -- some of the dumbest people I've ever met our school had superintendent. I'm who say that I'm watching movies is not teaching. Popping play teachers can sometimes be your own worst enemies they put in the movie and they go to Omaha weekly papers and make phone calls -- and -- is not teaching. And then this fallacy if they see the -- movie first they won't read the book that he is baloney."

" We can't take the time in our school to show movie teacher said to me. We're not allowed to show clips from Schindler's List because the superintendent of my district believes that on Schindler's List is too upsetting for high. And -- you're teaching. Your students regularly having nightmares or something the matter with your teaching. Bush says if disposed of be comfortable. We only make G and PG movies we have a sort of -- sister division called Bristol -- that handled -- and amazing grace. Because if a movie isn't rated G or PG pitchers can't -- school but things that the I'm and then this sad thing teachers don't generally down on you film in their own lights."

" To begin to have which was made with the permission of the French government I mean that documentary. Extra day of wire one of the most luminous and films about teaching adversity opens with a shot of rhetorical. It's gotten out of its box and three minutes watching this. But the class -- go across the room."

" So. We try to make movies that are faithful to the books there adapter from and question then becomes well. What does that mean. And for you. What is the difference between a literal adaptation. And faithful adaptation concern at the same thing."

" I was on a panel with Lois -- you probably read it giver. Don't mean just this is the way books and movies tend to be taught in school there's this kind of punitive medicinal thing is sort of creeps into the petticoat."

" Lois Lowry who wrote to give -- sympathy for their medications one it's true to the spirit of support. So for you is what it's true what is your -- in terms of this process. Right so I'm gonna end with just talking about CS Lewis and well. Take questions so here's Clive staples."

" Here's an idea."

" Our first film 745. Million dollars around the world that's. That's a lot of money."

" Once there were fortunately whose names are Peter Susan Edmund and Lucy they were sent away from London during the war because of the -- is the opening line of the lion witch and the wardrobe. CS Lewis published this book in 1950 scares me five years after the end of World War II originally in Great Britain. Everybody in the UK -- at this statement. Sent away London. -- rates. This was the first time a children's book invoked. Enormity. But the horror of what just happened Lewis was excoriated. For writing lines which in the work. More on that in a second. How dare you talk about war and children's book."

" This is a photo of children in our mind and actually as the children went out of London soldiers came in. These were posters like uncle Sam wants you were all over the two stations. It was your duty to send your children out of London. That's something look at the look on this waste police. And Louis so he swiped it I'm human -- was a really good psychologist because Lewis understood. But the horror of the opening of the lion witch and the wardrobe is not the bombing of one and it's being separated from their parents for children. That's the --"

" For a modern audience Q and and teasing at this whole. This is have a literal and a faithful adaptation to lines become the first nine minutes of the movie."

" So he's able what what you modern day apparently. Well when language came out it was just about five years after nine elevenths there's one children's book there's a picture book. -- about a mandate the movie what is called. Man on Wire about the man who locked between Philippe. And with -- there's a picture book of that by Mordechai -- Packers to. I'm now in an inning in kindergarten. We hear what was aware that we're gonna talk about this it's too scary. Here's the picture that emerges from a five year old and here's a story that's dictating to a teacher. I mean yes in the classroom where children regularly to their own businesses. Once an airplane was going too fast with people at and T Rex came he jumped up and down and the airplane crashed into him but he's much stronger. Then the people jump out on T Rex is head and shakes the people off into the water because they can swim fast. Then they fall asleep and their jackets are their pillows. This is a book written by Indian paley. Who observes a conversation now this isn't a school where we don't talk about this a conversation has begun. Through fantasy. About the events of September 11 that we -- the children's stories and fancy place. Grownups may speak often of that terrible time and it will be repeated reports of replays on television. But the children must be able to imagine themselves swimming to safety and using their taxes pillows. Why because children reconstruct the moral universe in fantasy and in play and in stories."

" You see. Children little children always see themselves inside of a narrative. So. Lewis is exploring. Writing before leaving Palin he says and this is really important because it helps children make sense of reality. In a way that what he called school stories do not and cannot. The first piece of Reading series I had my classroom the first start was called added that's a new desk. Can not say I still haven't I say that big. Work to do. We're reading the stories my first year teaching kids are reading. Look at him and they look like it and fitness right now. And thanks to you like this story in the signal that you do it."

" That was the end of that it."

" It's -- present situations to children explain actions and their consequences. In a larger at the context. You hear how this child has reworked the nine elevenths story by having the children swim to safety using their -- jackets as pillows."

" That's what fantasy but it's that's what story it is."

" This is drawn by the fifth grader."

" Making sense of reality and look at this -- Making sense of reality. Roofing system."

" If he had heart. It's great."

" This this is story."

" This is the power of fantasy. In reconstructing an understanding reality. So Lewis goes on and on he's excoriating write an essay called on freeways are writing for children and he says look. People think people worry about this kind of literature for on two fronts that it's personal we don't want a -- it's phobias you know fear elevators. On -- kinda stuff. Disabling pathological fears. That's one concern people have the second one is we must try to keep out of the child trying to not -- death violence looms sat. Lewis says if they mean the first I agree with them but not if they mean the second. The second would be cute children -- it -- a false impression. He's talking about the kind of dangerous escapism. A movie in a book like the parent trap. Which falsely holds out the truth in the view that they can somehow reconcile their divorced parents. That's what we're talking about. That's the kind of fantasy he wants to keep kids away from. So he says there's something ludicrous in the idea of educating generation born into the KGB. Meantime arm. Since it's so likely that they won't -- cruel enemy but -- at least have heard of brave knights and heroic courage or brave spiders."

" Or children in a tree house. Who who who who slay dragons."

" Let them at least have heard of rate -- and heroic effort otherwise you're making -- essence brighter but darker. It's quite steep he says his reputation how dare you openness with the on the -- So here's Narnia now and with the Narnia. You may not know this but the books take place within a very narrow timeframe on earth. Narnia time an earth under very different and I put this up because this is a really fun thing to work with kids is to have to explain to you how this works. It's just because what ends up."

" And Aslan -- and in not Prince Caspian. Things never happen in the same way twice so -- with the movie business."

" And I'll end here. Sometimes we sit stories they say they asked. What students. Which is one part why we've been able to build a brand and why we reasonably successful in this down -- economy. --"

" Yes."

" We're ready for questions."

" I think it's in seeing that your teachers that film's profits tax. When we get here -- in depth at that story and yet. Look -- my yeah -- that. But he didn't mean to me about your name when you put it all mean and mean not that."

" We'll use him so. We I mean we haven't yet so I don't really have I'd be talking do you like this because I don't know. We've we've done movies and we do move. It up."

" Now think that. It."

" I -- yeah."

" No I area. We've done some insularity -- you know but not."

" So you look at several times the presentation via. -- but you're never really are in humans are wondering if you could say. A little more about it -- your overall vision -- Yup I'm."

" With our movie amazing grace. We really sort of came out of the gate and said this is. This is this is a movie for everybody but this is a movie for -- audiences as well and it really was the faith audience. It."

" Really guarded that and actually guarded. The first line witch and the wardrobe fail."

" The first film was ubiquitous it was everywhere I mean it really was everywhere and we began to see that doing a kind of outreach to faith audiences. Was. Lucrative. Lucrative and in Italy in a lot of ways are kept us honest I mean I was on the road and that parents said to me -- audience."

" Why is a book that I can read my five year old -- added nine. Rated PG. It's a great question. And from a faith perspective -- more interest. So and this guy was a police officer and I said well. It's one thing to read something it's another thing to see it in the grade B movie theater. You know pitch black either with excellence. And the other thing I said to him once that. Something happens when you go from one to the other but the other things is that. This the story of good over evil is not necessarily G rated story. And the beauty of Reading to a five year old as you can stop you can skip parts. But he. We have done for Charlotte's web we do we -- two feet educator guides a little clip that I showed you -- Comes from something that we distributed I'm in churches we have something called amazing race Sunday ahead of the release of the film where I'm. I can't remember how many thousands of people sang amazing grace -- Yen in its in church. To what -- It's an audience it's a very it's a very faithful audience to use that word. I'm and they know what they like and they know they don't like and it's. It's a tight rope."

" bouncing librarians. And schoolteachers who work within institutions -- partners secular rule yes but separation church and state and faith based minister's room. It's spreading the gospel with central objective."

" What does that comes in lion witch and the wardrobe one scene of great controversy before the film was released what's the stone table scene it unite. -- we nearly got a PG thirteen rating I'm for the film."

" One of the things that was done was you don't actually -- let you don't see a certain kind of violence but the stone table scene. Plays out. It plays out in some people felt it was. Really overtime. But in an era of the passion of the Christ which just redefine faith outreach. For all studios."

" We studio as a faith outreach branch now some better than others but. I'm that was something and again as part of that branding and is part of you let people know that that's the kind of thing that you're trying to do want a good day. Because that that binds your audience with the property and with -- was accompanied."

" Win. I don't know I remember when on the golden compass came out. Philip Pullman. Talked about on his."

" Within a context of of of sort of being."

" Anti CS Lewis or that did the antidote to CS Lewis well. First of all whoever his publicist what should just be hung. Because I mean I remember I was at a screening of amazing grace when it came out on dvd and a woman asking -- Pennsylvania what do you think of that -- movie."

" Well it's -- what I said to her was that movie is dead in the water it's already been vicious go direct to dvd. Because again. That kind of the word and the buzz and the word of mouth on the street and the way that happens around the film and the way it happens for a -- if audience. Through churches this is really really interesting and very very important pay attention. Yes."

" So first I want I want it really it I'm not trying to attack you in this I think it's really cool that you're you know. That you are doing outreach to Christian audiences which I think is probably what you mean when you say it. Generally speaking. And I was just wondering whether you felt like you talk about walking a tight -- is there. How do you feel about putting on things that are pretty explicitly and there -- explicitly Christian thing and I -- be hard to argue that CS Lewis wasn't. And marketing at bat to a public school audience as well -- to be based audience I think it's important these films get made but you're clearly you. Almost all of your films that that I've seen here have basically Christian message and I'm wondering whether. That effort you know causes some debate about how -- you can push the average to educate."

" if there's an explicit Christian message I'm somewhat disagree with that respect but I'm. This thing is like with lion witch and the wardrobe after a screen a woman came up to me in Houston as a Muslim must -- this experience -- So and when I'm Madeline lingle wrote a wrinkle in time. You know the book well the three of the three richest nations which mrs. Watson missed who. Our stars we find our first. And later on we find out. They talk about saints. Got help us in a secular novel they talk about saints. Well. You can read you can read wrinkle in time you can no law that are not. Language in -- you can you can know what what some people think CS Lewis was up to. But actually if you read CS Lewis's own commentary his book he theories. -- Because he says well anyway as a whole idea but I -- it. Of course. Of course but you don't like it but you don't have to know that you appreciate life you don't have to know that the stone table -- What Christians right so the question is -- the meaning ascribed -- work like and who gets subscribed me right. He's if you do you put stories. And -- reasonably faithful. And I'm using its faithful as in true to the spirit of the book. You have something that people can take currently."

" The race."

" In the film yes."

" But but that doesn't even matter I'm talking about the viral marketing and what what is people's perception and relationship to a property. Or product if you will it doesn't matter that it's a good book necessarily. What matters is that he was stupid and in public he talked about. We're people are -- rotation and -- let's be shrill because what Philip Pullman wants more than anything is to have people. -- And buy his book. And appeal to a broad base. So so again you talk about. And again we -- not we found ourselves with lion witch and the wardrobe dragged him into a culture where we -- know any part for just these recent. I mean I spent a year on the road. Trying to say. What what you take out it depends on who you are it's it's. It's scheme theory if you will reading. Right. Here's Christina. The more scheming -- familiar with I start to see you went and their work and you already know crap and in your -- its spreadsheet though that. It. So. It's it's the best part of my job. Is having these debates about what these stories are because as we stop here."

" Some very powerful medium."

" We'll show you something."

" Yeah."

" Because."

" These."

" Do."

" Yeah yeah yeah. Yeah. Yeah."

" Do you believe I -- Yeah. He. He means there is beaten."

" There he is -- good. Yeah."

" It's. --"

" An additional income quickly. It went."

" This is on -- stared at it as you probably know it's one of the most frequently banned book and books in public schools. Public schools public schools."

" We did it and we did it knowing that he usually ranks number seven on the 20067. Out of ten so it's right up there."

" So."

" We had here is. Debates. About the scene you're about to see and we opted to leave it."

" It's. Okay."

" Okay."

" I'm listening. --"

" Yeah -- yeah."

" Actually -- meet me. And that I. -- or be an up at times but what we -- that scene -- and I haven't used the word Christian okay has come. If that that scenes show two different versions. Chris Cheney that I -- experts. -- growing up so. And and then. And so I was wondering throughout thinking about the celebration and a life of children in this operation -- life and and happening really rich internal world better and yeah ways and commitment all at. In certain. Versions. Are certain states that may or may not be used wit as Anthony. With others says curious if you think that there's particular. Theology or particular eighth US is the curse of graduate school I didn't."

" Notice because you can't speak with the story. I did you know Lionel Larry and I Obama and click right between his. He's these peace this is a book written for instance a book written."

" For fifth graders. This simple that's published in 1970. And it's the first time a piece of -- literature wins in Newberry award. In a group of children sitting in the back of the truck after going Wesley has never been to church. And they move out into the country. So Jess invites -- to come to church. So afterwards. These children have a conversation. What happens when you."

" There is my act but this -- if you listen to the difference in your voice in my place. Okay."

" Well I. So so what I noticed that you hot at the end of that and it felt like and you mentioned that it was being. As being something that would debated over and questioned internally. On -- and and so obviously that's sort of a moment. Moment it's really rich really important to you but also and and really powerful offer for me watching it and for young people watching it so I'm wondering. Since it does seem to hit a point of controversy. And can you talk a little bit more about where the controversy comes from internally from the perspective of other as a media maker."

" Yeah go to -- Patterson's website. It we know -- anything that would include but it does it go and read what Katherine Paterson has to say about that scene and this book and I'm because this is about telling the story. And we think that story yes we made his decision about that one of the decisions around mrs. that this is widely read in school. And it has a built in in case. Again. Second call it's and Hubert winner. We we David Paterson wrote the screenplay based on his mother's so there."

" So all of those things where in their practice. --"

" And in this discussion and if you you know the book. Well no because you can't you can't you can't yet tell this story without the scene. And people what happens because and lastly as you remember -- She -- in the river well she drowns and they swing across to care if you cross this river. And then she drowns in jazz is taken right back to the scene. In the truck and -- can't figure out."

" First of all -- this -- again the first time in a children's book appear guys this is the first time a book does I'm. I'm a relationship between a boy and a girl that's not sexual. These are and speaking to you now about the decisions that we need around. Picking picking this. But but in terms of the integrity of the story. This is the peak east peace is the power and the controversy of the piece I had a father write me. After the movie open and he said I saw the trailer for this film and imagine my horror."

" Went on the way home. My children -- talking about that -- asked me."

" My -- used to work or."

" What does happen to less after we talk. So I wrote him that -- can you Nat. How can you not see that if your children don't ask you -- who they get hands. And and so this business of telling and again I'll go back to lifelong readership. -- children's stories these children's stories are are just fraught with. Big people in the ocean."

" And that's the kind of story now front party front worms is -- that. I'm that this is the -- and I get excited about this because this is this is that Betemit in the case of the company."

" Is to put out a story in remote up here we go how many people read -- winter it's only got behind Andy -- Haggans."

" Well in remote and her and her we're using on five of the books."

" And in in in in our Ramona script which is an amalgam of five books reminds father loses her job."

" That's right. Beverly Cleary had to write about heat ago and here it is. And -- being child has this whole fantasy life about how she's gonna rescue her family by becoming the peanuts or peanut butter girl who. Alone today that. -- she's going to be she's gonna going to commercial television she's gonna make a million dollars which is being rescued there which just goes completely as very funny. But is he again. Really scary thing and the -- Ramona finds out that her father's been laid off is the way kids find out the big things in life. She overhears the -- argument."

" So I just ask that the idea yeah thanks Heidi. -- hi -- I'm really curious how that really used -- Whether or not it resonates with a particular kind of --"

" The anecdotal evidence that we get suggests otherwise I mean by we have letters that we get and who. Screens are movies who asks us after release candidate."

" Again. Faith based audiences it's it's it's it's tough and it's fascinating and it's really. Because you do you have to just walk a tightrope."

" back in the world of education yet negligent. What -- are what are sort of cutting logical purchase recommending that teachers in in the -- intersecting a film these films and that in."

" Here's an example."

" Language in order and did so well that we were able spyware of the budget to do three educator guys and for the dvd came out we -- We did -- dvd sampler where we did eight scenes from the movie."

" And -- And I can. So in you know how people read -- language. But -- to -- his Brothers and sister his brother and sisters forum Turkish delight. So I'm."

" And it's a very short clip and I'll read you what the head guides us. Or what we would hope teachers would you. Kids."

" Case in the first thing is noticed before Matt. After this. --"

" So here's a real simple menu. You can go right to see you wanna go to and I want to go to. And is forgiven."

" It was only just."

" You're right. --"

" Me."

" So when you guys kept. There's a synopsis of the scene. There's the pages from that novel that this scene takes place in a reference. That's the national standards that -- this activity -- and meets in social studies. And in English language arts are listed. -- in materials required in this is pretty standard stuff I'm. We a lot of students that chapter and then view this clip. Invites students to imagine what aspirin my. On the spot because in the know it points back here on the narrator who I think is -- starts to describe. What Aslan says to Edmonton and stops and you -- he says I can't I could even begin to explain to you. So when the questions we ask is we asked teachers to ask is to think about is what you imagine that has -- Because the novels has never before had -- been hurt such words never before when he -- such words again."

" So we ask why. Does CS Lewis not tell us that. Because it tells us a lot. And why in the film do we not hear."

" What -- says --"

" And in the last question we do. We ask is what does it mean to betray someone. And what does it mean to forgive someone."

" Brave knights and her old --"

" And one of the things we've been working and you hear your theory -- Fan fiction mode and answer it you go on the stories that seems like the actors I've just described as one. Worse case there are invited to write this scene or two okay. A -- that's not actually represented directly -- step toward. And protectionism. Respond."

" Teachers don't know a lot about on Andy's. These this format might look really simplistic view but I'm if you go to a state or regional teacher conference it's really. Extraordinary to see. -- what teachers can and can't do with media."

" I was actually just going to follow up front that I asked you what your. Policies are about fan creativity and -- because I've and I've never heard of you guys. Yes are coming into us and creative spacing and throwing your waiter around but it's interesting note you guys have any established."

" It's well no and with thank you with Grand Slam. I think I had a --"

" Where the Last of the Mohicans to realize that the more we give away the better off for going to be. I'm for Grand Slam from one of the things we're gonna do is and do all kinds of stuff with mashups and getting kids to take."

" There's a scene from the film. Where that kids played together for the first time in there really awful and -- comes in and -- gives -- some advice about you know -- duties to act so we wanna put a couple of scenes out there really early on in encourage kids to do mashups with them. To undo all kinds are reconfiguring around that but again that might not seem like a --"

" Here."

" But but but it's huge steel and we're like. Because we're just you know we just we haven't and Hollywood has been late to we're starting to do things like comic -- last year. Let me excuse me I'm last year attack coming -- out west we -- a train car. And we took on the press on junket for city of amber I'm. That's the kind of stuff we find ourselves doing more and more and more of."

" Once they united and stand with children theories that are very touchy deal. -- Yeah and over if when really you're thickening agent -- here."

" Yeah its we we like to do a lot more we partner with Grammy museum and you get into a whole thing then too which is just I'm about."

" Song lyrics and music Napster and --"

" What are the criteria we use to select new properties for development. -- what goes back to the mission statement."

" We and we've been -- for so long now we know it's almost like last Moscoso this is really a while and nobody. We'll pass on things. Let's see what can -- tell -- that we pastime."

" Mean there there are there are really wonderful children's authors like -- all Sanderson. Who I really -- that we we couldn't do. We wouldn't do a film based on her books. Has -- well 'cause it theirs. We can't get into things like rape we can't do a PG thirteen film and -- So -- anything that that involved we can't do we want to. I'm now by the same token our sister company great. -- was PG thirteen race that's pretty intense stuff and so again that's one way that we keep -- brand family friendly."

" As a publicly that he considered looking to other cultures for. Stories it's still share the same kind of common ideals between multiple religions they could then be used as bridges to start conversations."

" I'm not as much as we should be we I mean again I. It would be difficult for me to impart to you what that. So secessionists word. It is to come."

" He kicked in the paradigm in Los Angeles."

" It's -- slow crawl."

" I've finance I'd -- I don't know anything but I don't want it but -- no it's it's. If."

" A recent example of something."

" Nothing comes to mind off hand but now. I'll follow up -- And again. Well to speak of money I mean things are to hear right now right now things are very dear and so. One of the things. We've done a movie. You -- is culture -- with Iraq. And it's. He sees this sound hockey player and he's they called the Tooth Fairy because he's known for playing -- too rough and knocking people's front teeth out. So I'm heat to -- when -- children around the idea that if they put their tooth under their pillow. And so his punishment except in this fantasy world and yesterday which is very east there's Iraq in six whenever he's -- to inspect the wings. I'm so now we've not done we've not done anything this -- straight out. Entertainment I mean again we've done applications. On but we are moving in that. That's an example of something that we haven't done before. I'm mr. recordings wonder import matter if you -- There was tremendous internal debate about who didn't do very well for us. Him and then I'm. There was a feeling among some of us that I -- immigrant's wonder emporium was really on a movie for adults about childhood but a loss of childhood. And we -- without the filming movies that didn't do very well so again. Finding this line -- family friendly movie what happens if we go over here we get burned and is this going to be profitable. There's some feeling that -- movies that are rated GR gonna -- was ultimately it's rated PG. So you have to fight off having things inserted into a film an eleventh hour just to get PG rating."

" Parts. I mean."

" case."

" It's concede there's a lot of amazing things. Bringing in paint scenes stories please. -- and really important elements to our dark and it's in the -- and creating a place to talk about it. Buy it for me growing up and reading fantasy about it below and -- the -- that apple com. One of the things that was -- With that it was a place. Away from school and outside. A lot of these things that correct institutions and -- cares if that something that comes out. If you think. Maybe there's not in the business model capture all that something. That there. You guys think you person. Locked up. So sometimes -- something you're not here teachers'. Aids is an important element."

" Yes and there are movie that we won't rule out with this kind education."

" Where we just and again that's new for us and so some of -- are having like. Maybe TD paying to send that to serious just silly fun fun movie. Watcher -- cannot call."

" About it but is that he is not only because it's. It's less serious or it do you think there's something in even in. Being the ones that bring serious questions that somehow. Your mentors couldn't talk to you after that you you couldn't have a conversation with -- that. I mean maybe this is just the way I approach it -- that it seems like that's an important element came to us and them we're right. I'm predicting we try to do everything like that -- That there wouldn't be that speaks to."

" Well I show you an example of -- school man and I can type the name of the school along where it was to I was teaching at the time. I'm in in the Hamptons. I was in a school prided itself on its cultural history curriculum the first thing we did during nine elevenths we turn out the televisions. Because of this historic settings in -- now is for school grades six through crown so anyway my point is. So here you have this I showed you the stories and drawings by five year -- Where school has sent its like the reverse of your question and it's happening anyway. So hopefully you're gonna tell a story just reaching deep enough that again that people can come at it they can be left alone and I agree with you I. I think their books that are written schools that shouldn't be read in school. Books that on that that they teach us your read is an imminent just shot it all means that if we tend to over teach. This is group so I -- again he's here we don't have it all figured out right now because -- set. There's a card you can buy an Harvard Square and it shows -- on tight rope. And he's on a unicycle. And it's like Wheeling across."

" He's I'm letting the broke out as he goes entities he cycling yes you -- that's what this is -- Because there's we really in large measure operating without reference for veterans for worse. So the prescriptive at. That maybe you're we want to have a place don't exist it's not do but they're tested and they have been explicit. --"

" Let's roll back a little bit earlier to something they said about teaching reading and popular methods being harmonizing yeah process and you could talk more about that are also talked about how it. Other approaches might have different. Gender. Implications."

" Yeah I mean I'm. --"

" School in this country is more. Elementary school different things happening junior -- but. Basically I'll generalized elementary school it's pretty user friendly for girls. And not so for voice. Voice brains have all kinds of things have -- brains develop sort of like this."

" So. Around. Certain activities. And -- I'll show you in a nutshell this is the elementary school. Can guard -- it -- students teachers. Yet kindergarten and I don't know why but every kindergarten would be teachers taught that they have to do this whole thing where these -- the start date. Ask what's the weather like this anymore it's still in the year you know. So every day in school hearsay 23 children now what's growth. So incan garden."

" minute. Movements there to witness."

" Comparison okay. We keep doing it. Because reporting is not used to shooting ware is in fantasy. Girls ten to incorporate cable activities in their fantasy play more again and generalized. --"

" So. You have -- And the next thing that happens is I EP police come and put this get on a special program because quote it's you know. And this is directly connected to reading because the wind reading his prime. It's still -- Meaning you can't sit still a lot of us -- us it's still so it just goes from there it goes to. It goes right out from there."

" And it's saying."

" Or -- I -- I can offer perspective on teaching reading that than to say."

" It started with stories. You wanna read a great book about teaching reading. It's -- we actually wars books teach -- where she time in New Zealand. It's just that the British government giving up."

" What she did appliance. She asked them to dictate stories to her like inhaling. Because every every every child every five -- breaking story. Girls. And that's the -- she'd been. The vocabulary really came from children. From there interest and so she got trouble with the government because she -- stories it's. I'm dictated stories about their parents dropped their mothers she just took all. That was what -- You start doing it again it's you can keep it there definitely every time we do and it's and gas."

" And then you just about the what you did with the show notes -- greatest and you mentioned something earlier about. Something bringing people together food and -- My question senator around the -- years. Great collaboration. Around kind of the launch of navy's. And the idea collaborative place and gaming around. We have -- Basically you said you definitely new orders and we had some real thinking. Movie theaters it basically it between my prayers here."

" On. But that why wouldn't. You. So again out of that. Which it will look at this and Phil anschutz who's that cutter our our company owns regal theaters. Susan we'll -- could we think about these is as this classroom spaces. And public -- like well."

" So we did use Iraqi court just briefly we did this we had done this thing we're gonna do it for enhancement called real thinking. We had kids in movie theaters across the country during its final us."

" I'm we did 14 holes. We did a whole writing workshop."

" And we had to cast from the movie."

" Appear on the screen and kids could Colin and -- can ask questions he had Lewis actor the author talking about where it was like to adapt his book. Into a screenplay. And the whole point of west and talk to use in specific writing activities with kids so we had. We work where it found -- national. Educational. Assessment act on. Writing organization I can't think right now but we did."

" This -- where I'll turn it talks where -- figure out something. Right there and to write about it and kept it to us so we found."

" He had four. The first real thinking we holes we went 1000 days. Four different times and movie theaters eight to come I think its Xbox he got -- curriculum before hand but it worked lines that they just wondering. We they get some activities before during and after the real thinking it's in Africa and slam. We partnered on bands and I trailer. Because it's. I'm for advancement which is about -- your high school who -- the music and forms rock band in this school at justice asked in New Jersey. And Bruce. Anyway so for Grand Slam. We're we partnered with the grammys it. Does that Grammy museum also we owned by inch -- group and so there's there's an in house but also. I'm they have just extraordinary news curriculum. And so I'm I just was not long phone call yesterday talking about what is the content going to be how we going to make use of the story -- slam. That cannot from the -- plan. And music Indians and which has everything from this isn't giving anything away but it in in the movie -- this -- write letters to David Ali. It's really sweet and his ring tones which it changes in. At the end of the movie -- though -- something wonderful. So I'm so we're trying to capitalize on now all that where where where. In -- attitude that we were running up against things like you know music lyrics rights. And again we want it really. So I keep trying to think in the abstract about what what this curriculum look like and what would be the voter participation so if you're at the Grammy museum. Here on in Nashville. On the run in theaters here that's not it and we wanna put -- these really cool places to hear music. Right -- and think about music. That its officers and -- And you know granting -- might wanna talk to the rock and roll Hall of Fame because they have interest it. So we're really trying to figure this out and again we're going like this -- you know. We say this for fun. Increase. But we're working on something and I can tell you more about that come. After memorial that we set out. How in the interactive experience is just watching the screen text. What we eat. It better."

" Settings."

" Tonight I fear or maybe we've -- the house of Ingram I want to ask you yeah hernia. And does -- see this as sort of announced it's now of the series and I'm wondering what the repercussions. -- for Walton and are you all. Whether -- one of those picks the paradigm that are we use some new things."

" Yeah -- We just found out it was in varieties from a lot of talk about this but I -- fox is gonna pick it up and we have a district leadership with fox and now. And so on and fox is gonna fast track. I'm. One of vote. One of the painful things that we learned with -- Prince Caspian. There was a review and other an editorial in the times just -- Christmas time it's as if it's Christmas it must be Narnia lots of people read read read discovered in Narnia books for a Christmas."

" Well we move the release of Prince Caspian from Christmas. To Memorial Day weekend. And we got smoked. We got spooked. Indian Indiana Jones movie came out and we just got."

" Taken apart so on. So the second Narnia film cost twice as much to me and made half as much. So Disney said we're out. They've got a real intense bottom line so that was it for that so. We are gonna say okay -- this is it because this is. Narnia has been very good it's not the furniture in my house comes from my -- And so on. It just kind of floated we had a couple of offers. Nothing really substantial and then we found out when in the last two weeks it. Fox wants to pick it up and we're gonna do with them for Christmas ten released holidays. We got burned when we said comfort Charlotte's web speaking of marketing. We said -- let's -- opening Christmas 2005. We quickly pulled that back as we heard from people we heard from. -- number of people Jewish people -- equipment."

" So we're."

" The budget is on the budget has been cut that's the last thing so we're gonna do -- much leaner. And -- sensitive first movies -- film then. Yugoslavia and New Zealand and -- among and this went to act on this will be interesting we response to film in Mexico on the whole thing in Mexico. But we can't film in Mexico because of what's going on -- house staffers say we. This is set for Titanic is actually in Mexico to complete such as it tank and we need tankers doctors about. So -- we can't go there. So that's been that we'll see what that's gonna do. That was -- cost cutting edge but."

" Any remaining questions."

" Can I -- I what can I ask -- or. I would just say. -- start becoming Cuba like hang -- like. Hang out in kindergarten and watch. How story comes to be. Watched little children in their own in this place for this this high pollutants not step that we call media. I tell all -- we -- in by the we we have interns we do internship programs of your interest. For summer we did it when these forms. On an age progressed since we yes that's correct me in the right. But how can I tell least we get he's he's undergraduate hustlers in from the Emery I shouldn't say this but they didn't they like. You know there already don't like and I -- me and you know don't pass this movie. This is not why we're. He went to really learn about the movies first. Place. And productions and you can see. Like frame by frame -- something happens how the whole thing comes together. Watch children -- audiences go to movies and collect friends of people don't think you earth stalkers and I spent a lot of time. Going to movies. Braintree. -- a couple of friends. One of my all time favorite Narnia is there -- I'm right after the movie line which opened there was a cub scout group there it will. You know cub scouts -- teach their greatness like -- Scotland. So in block these here this comes practices what he. --"

" These are children they're like puppies they're not able to like. -- actually answered behavior so they can mean. And it got candy they're getting up and arrogant and an anti all of -- and stuff goes on than a movie opens and then when he opened with a -- and and language and work is two hours appointment -- that's long from movie and that's really virtual office most of its. So this on. I -- with two friends. These kids nobody except for two hours to. -- can -- nobody who -- the -- and electorate users people read past here. -- And acts it's really fun to one prominent university in the Boston area. Which has technology program now that people have time. -- not work with little children. So it's kind of it's it's really frustrating. To talk about the -- children see themselves always inside of narrative that people don't know what that means. So what the end and and keep reading a lot of problems literature."

" Something happens if you -- you can't take yourself seriously here reading Curious George goes to the hospital. You -- your -- try reading an entity in the morning and watch what happens to the people around you -- well."

" Because it's very serious business and it isn't too."

" You're mr. review all yes yes yes yes yes."

" And he heard the other."

" Okay."

" Knowing he's done. Maybe happens and it."

" started -- yeah."

" It's."

" Well."

" Members of life."

" You realize in his eyes."

" It's not. So this is really just two years."

" Do business."

" Yeah."

" Well thank you very much you betcha -- think --"