Title: To The MarketingOverCoffeeMobile! Let’s Go!

" Yeah. And six month easing -- with Christopher Henry and Jones."

" Coming out of the gate at certain to lead story we didn't. The marketing over coffee milk to pull the trigger last night and we had navy test going to talk about that'll let. Yes so the folks over was a factory as part of this their sponsorship of the show. Came up with in this test -- want to -- could did you Waldo actually kill the idea. Live when he looked at our first newsletter and said gentlemen let's listen. As of yet but the got to go right so when what I care and so he challenged his internal team to help with temple that would look better. Then the near the the original. And that has said okay well we'll split -- Clinton invented -- until will do an AB test to see which template doesn't know it does performs better. So our metrics -- the number of downloads of of the opium -- while we talked -- last week before that and the second newsletter would have a list of 108. Top marketing blogs. That would be available and of course in the newsletter is not littlest for instructions on how to install it. And so far initially looks like a deejay was right at least on the at on the first front results. The the news of the new tablet format is performing -- better for click through rate and that we certainly see that reflected in the Dallas as well so. Will have obviously more information probably next week once you've got enough forty hours so on the under the belt of the campaign. But one thing that was I thought kind of funny and and itching to do and and media -- that you don't like your own newsletters is. A lot of the time people don't turn images on in his that he was even if you. I mean even here is sending out dated graphics that are of a 88 simulating nature of Jose. They still don't drama design and without that you can't accurately judge open rate. Because there's a pixel -- spaced at the end of the email that judges whether you know husband open up. The week that we're playing with in this newsletter is actually. The opium I'll file is not a one click install things and you -- there's -- download and stick it Google Reader. So what it did was does screen grabs a tutorial on how to do this with Google we -- of putting his blog post on the block action put the entire tutorial inside the email. So in order for you make use of the usual all you must turn images on otherwise deceive bunch of blank squares and some ambiguous directions because that's all in the and the graphics so we'll see if if the open rate is it really reported significantly higher on this email men in the previous one because he actually do need to load the images in order to make use of its."

" Right now let's -- it actually providing some value with the images as opposed to you know just decoration that goes along side so I don't recall. Get the down Google Reader file so the idea what that is of course if you. If you follow lot of different blogs web -- things like that you go to Google Reader and it treats them like an email inbox and you know it. We've -- of this thing Chris is there have been together the whole PML files and stuff that we both three noise over a hundred blogs yeah right and that's. So you'll -- that in there and instantly -- the C one at any of those blogs or web sites post new content. It'll show up he can just click in you'll go right there and you can read it within the reader. And yeah I don't know I have like. 3400 web sites that I and a monitoring through my total Google Reader they would just. Pulled out the best marketing as CEO and business stuff for you to check out over there."

" Kept even we have affiliate marketing we venture capitalist stuff we have also some things in in the files up. -- should give it a try you will need if we go to Google Reader county have a Gmail address you're already sent you know needs anything else. Except -- were greeted at google.com. And a -- being Mullen boxes for the the newsletter and take a look at it. We hereby disclaim any liability if and we'll give a public transit competed at -- force martians landing your house in and."

" Rate that odds are long but yet we take no liability but at at odd chance that it does. I and so with a drop of this email newsletter will have the previous newsletter. On the website and ability to check that out over -- we have post up. Over marketing -- dot com so if you're looking for the but last addition you can check that out it was actually up now. -- deserted -- as of now it's guys he he didn't get the first edition delivers newsletter it's out there -- second one is an email boxes and when. Number three drops eventually and number two -- on the outside. Are you just keep going forward that's great. We had. Najibullah reading incident that that you Southern Conference and a box was real -- a big hit them that it's a little bit buried on the lips that you would have found it had he not listen to the podcast so if you do one more plug. We over the -- over coffee does come over the top navigation OC conference that a boxes a bunch of videos up there another thing in the Crist spent some time compiling putting together. Yes it did it's -- jet. Being able to go three Ted conferences and at the same time and get all the good marketing stuff you can -- got that. -- so we had to be 100 dollar challenge Richard had become finally the -- of a joke and concerns of you are. Actually ended up coming through it took -- so it took thirty days mostly -- actually a full month. From when I had offered a hundred bucks to south go to the comment on -- blog post he had written about. The negative reviews and night since its distinct things about. -- people can use Amazon as a promotion vehicle and only right point five star -- they've never actually give negative written reviews. And -- Serena is there any. Any value them and giving low refused to things are you just kind of setting yourself put itself up as a troll and getting yourself. Kind of in trouble. And there's a Corso and that the answers to the questions but I also want to really test the -- you don't build that they'll comment I left a hundred dollars sitting on the table. How long would it take for somebody come I've picked it up that a person. -- even with the web and you know moving the speed of light it took thirty days from the the end of the -- he would take it but eventually Sam came along and you know. Did listen to one of the -- for it over to south Vienna and email address they got through to him. And so we're kind of site -- who's got the mission accomplished test has proven itself to work. And Sam actually yes that do well of course Seth said that I give Sam a hundred bucks because he took me up with -- and and sensible just give a hundred bucks to keep the dot org. And if you haven't been over to keep that they do it's micro lending via the web so there's a bunch of people there from all over the world that are looking for loans. Then so we give a hundred dollars to eager Yushchenko. Who is somewhere out of the former Soviet Union and his taxi Campbell -- new motor thinks the right thing -- at least. Part of a new motor he's -- his Theresa. 300 dollars back that's the it's our accountant is gonna beat the hell out of me because I have no idea of the -- gonna tell for the fact that. -- there's a chance ego won't pass back where they are divisions of organization that has kind of hooked him up. Has a very high rate of repay this odds are by. Late mid 30 largely have a hundred bucks back and even some interest and that is back out of the way the currencies of working people have been making up to thirty person and and the loans there -- so it's our new business is now lending. I -- yet I have no idea how to organize -- for this I think. And that money just may stay keep it forever because I'm off I wanna deal whether hiring outlook at that that was how the politics get back out. But yeah united that there is there's even them for the long page there's a little battery can pick up and well up there. So all of disposal have a picture of the guard will show the status of alone and if you look to jump in and health that your with a marketing over coffee mobile. If if we would love to have -- less than we can to have I chuckle and actually obese or out so. Yeah a good cause a fun site just a decision -- I've been using. Donors choose dot -- which is a similar thing but that. Is attached to -- teachers here in the US current local schools and you can help out local classrooms -- and a lot of fun that's in need. Way to get vetted this the idea of getting repaid -- His interest into yet you know we can may become loan sharks -- places all over. I'm a pretty big and it's your -- well -- what is it gonna cut his financial. Angling them that as --"

" Really you know be funny. I don't know either -- and or I can hook us up man and put us in touch with the quick if you really funny to know if you has CD player in his taxi he doesn't cinema free marketing over coffee CD. It's pile of shows monitoring -- the it was -- who who's paying for a couple of -- that's -- that I forces passengers Elizabeth is I don't know if they speak English they may airman Imus and almost everything and speaks English he sees major cities right that's where the money is a that is the way to go. It was funny as -- couple years ago and the thus we just -- in stock and spoke better English than Americans do."

" And it yet yet more structured have -- English. As a model to go against them don't hear any economy economy -- directions and it. They may have -- and for directions -- Noriega. -- Keep spirit assessed about real time FaceBook searches. The of this election the shots he did -- a whole video talking about real time search how that -- on Twitter. So there it is you'd asked us -- specifically about is there -- way you monitor. -- such -- real time I didn't tend to do a backdoor hack I'd. Wasn't sure how well it worked though it seemed after it tested seemed empty but. And you can tag your search. After -- put -- there you can tell you delicious and Algeria feed them over there you can grab them and speed postal watched that on any other ideas on."

" I would guess I don't knows for sure but I guess if you go to a developer to FaceBook dot com inside their developments. Site. They have API calls for just about everything else services publicly expose so if there is an official API for the six -- surge is going to be inside their. In said the developer Wiki. Just check that out my outlook for search and look for any note and knew the event triggers and stuff I guess it -- and I've done yet. But they have a very very robust CPI's so it's it's worth the -- and a beautiful place that would show up."

" So that's also would be API that you can do -- build a web page the little ticker for yourself and that's chemical and can make it do whatever you want. More you can stack up five or ten searches on dashboards that yeah that would be pretty cool. Our excellence. -- FaceBook widget -- look the docket. Let's -- Jeremy Jones -- marketing -- nomination evident in the 24 marketing over coffee though where it's coming up fourth quarter here. That some neat stuff that you do you Reno to have people -- it's a social social media stuff with what they've learned on the show. All linked to his website at seven. Texas education. Reform organization. And they do we get YouTube channel all -- it have been doing a podcast or email. Campaigns 70% open rate 45% click through a link so. Oh yeah and the big news is that there aren't that. That set of -- of spot have a customer so. She won TT sponsorship for -- spot paying us. Because -- sponsoring an -- coffee people buy stuff there it's just that easy. But the hardest part is getting me to return your calls what you wanna trends also show that the but but that's a whole other problem with -- so believe me just don't have time to -- but whatever. I'd suggest that. Email then and he'd been asking for a copy of and original newsletter so that overtook -- that we talked about stumble upon. And idiotic can you get a whole lot diplomat I think we're actually send a stumble upon traffic scrapped. How to feel about that and have my short answer is you right now I'm at any ideas comings and that's."

" I mean it's some upon is it's random browsing traffic does not targeted beyond that they're very broad category -- experience should expect. A -- rate of return means to put this kind of wander around the -- there -- stumbling -- around the -- they're crashing into things it's like. Yeah it he had drug traffic got comedy about the same quality of traffic got to imagine possibly slightly better. You know live or bestow upon you -- is a top of the -- number booster. But in terms of targeted traffic is no comparison nine you always gonna do best organic -- organic search stumbled upon this kind of neat gimmick. It's one that is that we don't focus a whole lot on it anymore after you we did some some testing with -- like okay this traffic is not great quality it's not. Not people who are looking for student loans -- financially it's the people who are serving the financial category and that."

" Could be anything and anyone. But he did have a good point one thing you knew you could do customers -- just for stumble upon -- to make something a little bit more. Kind. Friday afternoon. Trolling the web friendly you know more videos or whatever those good idea. I think it also you know we've talked about that question -- asking about networking. He did say you know make sure that that your blogging and kind of taking advantage of social media stuff because that's just as good as networking -- a certain events after -- got something for yourself out there aren't. And of course it contacting topics -- somebody interviews her blog podcast a good way to. Backdoor and -- HR -- when they're trying to get an interview or get into a company and see what's going on. It's we have LC showed your class email then she's so love on this show and was excited joint ask about them she's kind of -- you just classic because situation everybody falls into this were kind of you. You work on a project and then a year later it's actually allow more successful it's gotta be some may have to go back and do much as CEO stuff. And you know something you really didn't care about now suddenly becomes a big deal. Which is a word press dot com blog gets the shifting -- press -- she is on a deal management anymore of it that's you know that's fine and it can understand."

" But she's going to the download version that's yet that's what it looks like it don't own all the social the other direction she's going over to the host of -- because that Aureus. Dot org as the download always always a red dot com as the host that I it's -- or sushi steak dinner her. Content back so let's go to court so that's that's a better. Yes so that the strategy you wanna go of that is you want to import your entire word press dot com blog into your news site. And make sure that. -- installed. And yes he'll plug in that are available for a net and and set it up so that you -- Is showing up for with the in the exact same blog titles and someone you -- was -- trying to replicate. What has been successful so far. And we're press dot com will not allow you to as far as -- knowledge does it -- when -- direct your gratis I what you may wanna do depending on how many blog posts are. It and you will be tedious. Is an alien linked to your new blog at header footer Evita the old blog post somewhere pressed up -- have a client like act over the Mac. Or does foundry -- for the PC which lets you download it blog posts and at them. -- in a batch and then upload them in a batch that might see a whole bunch time rather than having to go to the web interface. But that's the way you wanna tackle this. Have a thing insisting on this blog is now being posted and all new content. Will be at him and had to -- dividend Leo wherever you're you're yoga show is dot com. That's gonna get you the best returns and that and the best set up because eventually all the links to some that you know whenever it does how will go toward -- domain."

" Right and holy city can't 301 side and now I'm thinking maybe you -- just leave the old stuff up there completely. -- you know and -- that domain live because that's all gonna point to the new site where you can't just transfer the -- over right. But having -- having an outbound link and every single post season union same rule. You won't get readers where they need to be right Iranian and you've been. -- of you know whatever -- 300 posts like you start the new domain 300 and colleagues at a gate and so that's pretty cool I know -- the content on the new domain as well. I have radiate one of the same content over there. That's. Yeah that's attributed duplicate content right. The best thing to do like you said you do that all data you can change all of -- a little bit different. That's they get something Colombia that the I've. As you know this is a totally legit things I wouldn't sweat it too much I think it's gonna of the transitional though pretty smooth that -- and worry about it that much."

" Doesn't wanna focus on getting some more inbound links to a new domain too because as as its credibility rises like again the sun hits it though lot of folks Kerala. Duplicate content penalty doesn't mean you don't get listen Google news Google picks the best authoritative -- for -- whatever key word is out there is some if you're also is right for a keyword in and you say is not. You need to build up the credibility and the authority -- new domain. Naturally over time it if the credibility of news site exceed your old one. Cool start picking you and your new blog has the authority even for older blog posts and any older -- the post available domain. -- your -- what's the content ported over your first mission is to start cranking out inbound links."

" Rhetoric that Everett went to the new stuff. -- also a question she Scott says this is that about a year views and iTunes and of course that's more than we have for marketing of coffee so your mission and suite. -- do it to step up and get the job done it I'm a this is this is it's it's great testimonials there she's got folks have left testimonials on our FaceBook page. She's just -- to contact all these people to get their testimonials to use them either online and print. And she knows she can reach FaceBook folks do their but some you only -- user names the I don't worry about the stuff too much time as ours is not personally identifiable. You know I would have -- permission. If you're gonna -- somebody's company or their full name because that people are gonna real -- Look them up and hassle woman to -- I know that's I want the permission. But if you're just like. It is of the various podcasts. GOP from Oklahoma and badly nobody's gonna care it's I wouldn't really -- that too much I would just go ahead and use whatever you wanna use. Yeah I don't corporately you know that the big deals when you're gonna say. You know Dunkin' Donuts has officially called this the greatest podcast a -- time ran you don't do it."

" Yeah like instant Twitter I don't know when you're asking for recommendations up podcasts and Scott Monty was kind enough to say don't go check up marketing or copy. We can't say it'll Ford Motor Co. endorses marking the coffee that would be it be a brand hijacked so it's -- Scott does but that's his personal opinion."

" Right that would be the -- each edit you don't want to us. That attach any brand to the corporate what Corretja and other people argue that in this day and age with the Internet there's no way every or even -- it is difficult for men but. You know you don't need to act like you Jack yes you might as well do the right thing and keep yourself out of trouble. I concede is a lot -- had taken -- run. -- I don't know it worked I'm looking for a new slacks sport. That's so you know with the added that it doesn't have to be the funk master flex edition with the -- taker in the trunk and that just let me. And I'll even put a bigger for the logo on the side or whatever -- promise that -- hook me up. And it is of course and all that talk do we mention for a bus recently Twitter about that gives China and in this week to their during another promo -- So you know you sign up lieutenant -- story and if you're in the -- cities where they do -- have a chance to get four tours for three days and go to a local football game. And they want you to blog and read those disclosed vitamin -- think. But again today and I'm looking for reflects guys and -- tourists that ought to be Robocop if I'd been around in the Taurus. A lot of via. -- the flex that they need the space up. All right so that's a minister worked in the -- the -- story in the and LC also mentioned the are we coming up for -- Pittsburgh. You know I what's the first let him because that's right -- Tiki bar guys which was -- huge blast. But the travel budget kind of taken him -- in the past. I had the recession this that the travel budget pretty hard area -- get -- Philly and Pittsburgh. And what Phillies two weeks that's yeah that's the next October 3 fourth."

" And at Temple University is I can't Philly dot com but every presenting on social media metrics something that's been. On my mind that on my and a lot of other folks I was actually. Talking with just only the last night over from a oil company a steakhouse and we're looking at his metrics -- that's something that it. They'll be doing a presentation that inbound marketing -- about this about how much. Benefit and -- why he's getting out of his social media efforts and I would tell you it. I'm not gonna give it always station is -- should go to the IMS somebody if nothing else the near the market over coffee session that. But I'm. That in the initial thing is it's a money loser."

" Updates and -- there are union need to. -- And -- tried to tell you how bad a moment because it's and it's -- know -- absolute local search is completely run a 100% local local search and is actually you know there's those holes is a concrete recommendations -- that the we're we're gonna make as part of the session the -- Show you what he could be doing to to really squeeze all the juicy can out of traffic he's got. And and do stuff that it frankly you know something's of the that doesn't make any sense right well that's a critical thing -- is not always about doing what's right it's about. Stripping away all the stuff that's not working naturally we get the at the benefits total. Okay is an illegal question can men and so. In general if you have questions about stupid cases that people have filed for questions about the politics at a you know just don't -- it assembles and because really. We don't or the other sort of a little bit of music they had somebody suing the website because the capture at the bottom had tea. A they questionable word Internet then. You know of course it hopefully the judge has half a brain -- quarter of rain held that'll be thrown out immediately yeah. Finally I hope in the company's lawyer will actually. Come out with basically with a a case like intense that. If you if that you can prove or demonstrate that you -- the taxes -- a preview of the list of words. And you intend to put that in -- you have some culpability but if it's an actual CAPTCHA that is purely randomly generated letters and numbers yet happen. Yeah outlet in -- some of these captures I know our. It's funny it's it's actually distributed workload yeah they do they're scanning text books and things like that and the farm network backed out so in DC -- But the -- Tenet. Grainy east scanned words and what they do -- they farm that same word out to two or three people and -- if they're the same they know they've gotta match Cyrus for what it is. And there is there's you know books for the blind they get translated like that in him. Other services I've probably funding something. Some Third World evil crime dollars restaurant and Carnegie Mellon. I don't know it's getting I don't know that they do a lot of suffered through all that stuff their -- cutting edge they're kind of leaders dispersed. -- development process of things like that some other cool stuff so. Carnegie Mellon dot org -- something you definitely would wanted to grab a chair over that neck of the woods. -- David asked about re directs just a quick question that it was very talked about doing here U three -- wants to get stuff going. So his asking about the -- if you get Boston flower shop then Thabeet Jeff flower shop and you're gonna re direct result of single point. And the unity have to host -- site on individual sub domains or. Obviously can you just redirect."

" Yeah you can region. -- The better things you as long as -- wanna put global elbow grease is actually make a micro -- reach one. They have what page landing page with all the conversion markers and everything you want on this so that. -- who gets there. And -- the pace optimize for the exact search term -- Boston flower shop dot com or whatever. And you you've got the opportunity to really tune up that page because the domain name itself doesn't have a lot of weight. India has a little bit because it will match the query but if that's not enough to having the content there. Then mirrors the domain name that mirrors the tough -- felt meter mirrors the cops on the -- so this is we get the juice."

" Great result -- you Amir altering knocked in a full Google let's it's just a you know I geographic name URL but it points to the same nine geographic specific landing pages you're still gonna lose out of pages that are more specifics we've got to have. Alex of the micro site to. To get -- but you could. Still just redirect the URL and have them micro site hosted in your main. Main block you could it won't be as good as having the domain name itself show up in sync with the keyword is saying -- the Soviet matched the -- to the content you're gonna get mortgages from that tablet."

" Now what you could do theoretically. Is. How the might have the landing page if you gravity and access to a talented programmer. Have they killed the landing page detects the referring your -- and then -- the landing page as needed so you can create that young was the -- of the meat. Once and then have the pace rearrange all the says he'll pieces dynamically based on the income Cuellar. You -- wanna lose either you'll questioned by near your PHP coding skills or hire someone -- for him."

" Right one political -- that those instead of having to edit in June 30 fifty pages or whatever that's on there sql database in -- search and replace them. Makes really easy to copy all that stuff in one shot seeking effect on. Okay for -- on the week we talked about. The last three to seven days a marketing the holiday marketing from all and a cursory mention Jeremy Jones is has volunteered that it would love to get some help. So again while links to his stuff over the show notes. And those conventions are in better question of the week stuff from last week Jennifer this requests on the weak but it."

" Got anything this request in the weeks since we sent -- the marking a copy newsletter when advance the open expediency that the stats you wanna hear about what. What are some of your favorite tricks to get uses to turn images on it you know fully -- all the content in your newsletter post comment over marketing over -- dot com. And share which got."

" That's all we've got a fed watchers still have discount code for blog world so if you're off to Vegas the news the most seats when he did it was shot off over there. We've got September 20 ninth web -- coming up. Still looking forward to that panel on ten of -- general PR. It's going to be good stuff web 2.0 coming. Inbound marketing side actually that's that they want trust that'll -- doing area. -- morning session over there. Tim street is gonna be in town for that to his Isiah white paper on online video some tips from my video so it's just talk about that a little bit of put upon him filling pot gets really red around the corner -- Chicago. And and Stephen Kay Hayes of venue cities that says registration page up raise it up you -- out denials of viewer interest in doing some. Some medications self development work modeling this show notes that as well. That's a little different this week so until next week to enjoy the -- enjoy the company I mean there's less."

" Been listening to marketing has been called free. You can be amazed at any day the end of financially -- house and leaned forward Tristan and ask and don't help. Yeah -- stated he had written in our tears still come and talk coliseum show every Monday."

" The marketing over coffee theme song is called -- Jeep iPhone masters. And you can find it at the podsafe music network podsafe music network dot com or follow the link in our show notes."